Benguet State University, through the Agri-based Technology Business Incubator/Innovation Center, hosted a two-day knowledge sharing, seminar, and partnership meeting on March 25–26, 2026.
The event focused on Knowledge-Sharing on Agribased Technology Business Incubation, Strawberry cum High-Value Vegetable Production, Seminar on Local Branding Strategy in Japan, and a collaboration meeting. Held at the Agri-based Technology Business Incubator/Innovation Center (ATBI/IC), the event brought together students, farmers, educators, researchers, international visitors, and institutional representatives for a series of knowledge-sharing sessions, field exposure activities, and strategic discussions.
On the first day, the knowledge sharing activity started with a welcome remark from Dr. Richard Dumapis, RAISE Project Staff, and Dr. Ruth Diego, ATBI/IC Director, who provided an overview of the farming incubation program, discussing the history, success, and challenges faced by ATBI/IC. Meanwhile, Dr. Darwin Basquial, project staff at ATBI/IC, and Mr. Fredie Ayawan, founder of FMA Agritech Integrated Farm, delved into the Practical Aspect of Strawberry Cum High Value Crops Production. In the afternoon, Mr. Fredie Ayawan, Mr. Baltazar Tuyadan Jr., and Ma’am Jocelyn Baniaga, incubatees of ATBI/IC, accompanied the guests for a visit to the strawberry farm.
The second day of the seminar commenced with an opening prayer led by ATBI/IC intern, Ms. Diane Daplian, followed by the opening remarks from Dr. Roscinto Ian Lumbres, Vice President for Research and Extension, stating that agriculture is the backbone of our nation. The event featured Dr. Kurita Hideyuki, an Associate Professor at Ehime University under the International Relations Africa Engagement Promotion Office.
Dr. Kurita briefly discussed the Mandarin Orange varieties in Ehime, the Mandarin Calendar, and the logistics of Mandarin Orange before delving deeper into the Branding Strategy in Food Value Chain and Role of Local Government in Rural Japan, Ehime. During his discussion, he expounded on the different strategies of mandarin orange farmers, the cultivation practices, the branding of mandarin oranges and other products made out of mandarin oranges, and the multiple market channels used by farmers. He also underscored the critical role of the local government which helps enhance and improve the farmers’ strategies in product distribution, and helps promote local development that benefits the public. Additionally, collaborations with private companies expand the market sales activity through initiatives and negotiations. He then highlights that branding quality, with the use of mascots or images, powers the impact of how consumers perceive the product.
The morning session concluded with an open forum followed by the awarding of certificates to Dr. Kurita Hideyuki and Dr. Darwin Basquial, together with Dr. Ruth Diego, ATBI/IC Director; Dr. Lesley Dale Umayat, Food Science Research Innovation Center (FSRIC) Director; Dr. Ana Mendoza, Cordillera Regional Apiculture Center (CRAC) Director; and Ma’am Matyline Camfili-Talastas, Research and Extension IRO Coordinator.
The afternoon session features the partnership collaboration meeting, attended by directors, representatives, and project staff from different offices. The meeting began with an overview of the partnership between different universities in Japan by Dr. Rex John Bawang, International Relations Office (IRO) Director. Throughout the session, Dr. Kurita shares positive thoughts and suggestions towards a fruitful collaboration and partnership with BSU towards rural development, including, among other things, the possibility of exchange programs for research and academic programs. //J. Victorino
📷S. Lao-an, IRO HM intern, and R. Mapili, M. Gapad, J. Acbaya-an, ATBI IT Interns
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